Email data enrichment database is a process of transforming raw email contact information into a comprehensive profile that can be used for targeted marketing campaigns, personalized sales approaches, and overall business communication efficiency. It is important to note that email data enrichment is different than email verification. Email verification is about identifying and fixing errors, removing duplicate records, and standardizing formatting. While email data enrichment adds value to existing databases by providing relevant and potentially missing information.
The benefits of an email data enrichment database are numerous, and they can help marketers improve their lead scoring processes, create more personalized emails, and make better sales decisions. By using the right data enrichment tool, businesses can increase their revenue and customer retention.
Using an Email Data Enrichment Database to Uncover Deeper Insights
While the process of creating an email data enrichment database will vary depending on the business’s specific requirements, there are some best practices that all companies should follow. First, it is critical to establish clear criteria for data enrichment. This can be anything from ensuring that 90% or more of a company’s customer profiles have the correct job title to achieving a minimum level of data accuracy when compared against a 3rd party verification source.
The next step is to identify sources of data that can be used for enrichment. This can include internal, first-party data sources as well as external, third-party databases. Then, set up an automated workflow for ingesting data from these sources into your spreadsheets. This will save time and resources for your team while also ensuring that you are utilizing the most accurate data possible.…